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Investment Philosophy

Find an adviser who is the best fit for you and your long-term goals.

Are you held to a fiduciary standard?

The Certified Financial Planner™ Board of Standards holds all practicing members to a fiduciary standard. The CFP® Professionals at WealthMap Financial Advisors follow the Code of Ethics and Standards of Conduct from the CFP® Board (Click here to see the CFP Board’s Code of Ethics). All members of our team act with a duty of care and loyalty to clients. We place the interests of our clients at the highest level and always make recommendations in their best interest.  

What services do you/does your firm provide clients?

We offer clients a range of services to help meet their financial goals, including retirement income planning,  investment management, comprehensive financial planning, divorce financial planning, and risk management/insurance solutions. 

How do you get paid?

All of our managed investment accounts and financial planning services are fee-based. 

What is your investment philosophy?

We utilize a fundamental investment approach by evaluating and choosing best in class investments with a successful long term track record for our investment models. By adhering to this philosophy, we strive to provide clients with diversified investment portfolios with less volatile returns.  

By understanding clients’ individual risk tolerance and long term goals we develop risk appropriate investment strategies that are reviewed and rebalanced annually. 

How will we communicate about my investments?

We welcome clients to our office for regularly scheduled reviews either annually or semi-annually. As a client of WealthMap Financial Advisors you always have access to our office via phone, email, or Zoom meetings. You can expect prompt and accurate responses to all questions the same day. Clients receive quarterly investment statements and always have real-time online access to their accounts through our client portal. 

How will you measure and evaluate my investment performance?

We utilize Morningstar Research, Albridge Wealth Reporting, and Fi360 Research tools in our prudent process to build investment models and monitor portfolios. We review clients’ portfolios regularly and use benchmarking to track and determine annual performance measurements. Clients taking advantage of financial planning services have the added benefit of tracking progress towards long term goals over time. We use MoneyGuidePro® financial planning software to provide clients with a comprehensive view of their goals and resources (Click here to learn more about MoneyGuidePro®).


If you are interested in learning more about our process, use the link below to download a PDF version of 'The Art & Science of Our Asset Allocation Process'. In this booklet, we discuss our underlying Investment Philosophy strategies and how they come to life, so that you can feel more confident in your portfolio options.


Meet the Cetera Investment Team

Gene Goldman, CFA

Chief Investment Officer & 

Director of Research

Richard Anderson

Investment Director

Milton Hadinoto, CFA

Senior Investment Analyst

Edgar "EJ" Vicente


Brian Klimke, CFA

Investment Director

Shannon Otterbeck

Director, Research Strategy & Development

Vaishali Kothari

Senior Investment Analyst

Hristo Stefanov, CFA, CAIA

Investment Director

Collin Martin, CFA

Marketing Strategist

Neel Hasan

Senior Investment Analyst